Vivienne Westwood Dream City

"Vivienne Westwood Dream City" is a fashion styling game where all clothing and accessories are inspired by the brand's designs. Players can find identical products on the brand's website, enticing them to purchase the brand's physical products.

I started by taking a deep dive into Vivienne Westwood’s brand identity. I then researched Web 3 technologies, learning about blockchain, NFTs, and decentralized platforms to find the best fit for the brand’s entry into the digital realm.

When designing the fashion-centric game Vivienne Westwood Dream City, I focused on developing interactive content that embodied Vivienne Westwood’s unique style and message. The game allows players to explore a virtual city inspired by the brand’s iconic looks, participate in digital fashion creations, and collect unique digital assets that celebrate the brand’s heritage.

I crafted marketing campaigns that included collaborations with fashion influencers, virtual events, and social media strategies to generate interest in the game.

I developed a monetization strategy that focused on in-game purchases, collectible NFTs, and exclusive content. Allowing players to truly “own” digital assets and feel more connected to the brand.