The Palace Museum X Hermès

The collaboration of Hermes and The Palace Museum not only promotes Chinese history and culture but also brings profits to both sides. China is the major market area of the luxury industry, and this collaboration is to cater to Chinese customers. Hermes provides brand awareness to attract a larger population to know more about traditional Chinese graphic patterns. The collaboration creates unique products to contract consumers interested in Chinese culture or looking for unique designs. And enhance Hermès’ reputation and influence in the cultural field.

My contribution:
In this project I was mainly responsible for visual content and strategic direction.
I was involved in developing product concepts to reflect the unique blend of French luxury and Chinese history of this collaboration. I created detailed inspiration boards and designed the final visual content. By developing a marketing strategy to highlight the uniqueness and appeal of this collaboration.